Robert Jones
2025-12-24 07:20:29

Coasting it: Beer-mat designs that can build your brand

Summer in the city means enjoying more meals outdoors, so we set our correspondents a quick challenge over the past month: bring back the beer mats and coasters that catch their eye. At Monocle we’re...

Coasting it: Beer-mat designs that can build your brand

Summer in the city means enjoying more meals outdoors, so we set our correspondents a quick challenge over the past month: bring back the beer mats and coasters that catch their eye. At Monocle we’re sticklers for the way that a little canny design, a well-chosen hue or material might make the difference between creating something you see, savour and maybe even steal as a memento – and an item that blends into the background. Here are a few of our favourites.

1.
Straight from the Augustiner-Bräustuben in Munich

2.
German gem from Herzoglich Bayerisches Brauhaus

3.
The Cow in London’s Notting Hill

4.
Reininghaus brewery, Graz

5.
Bar Termini, London’s Soho

6.
Privatbrauerei Ulrich Martin in Schonungen. Translation? “It’s a shame for anyone who doesn’t drink!”

7.
Czech mate: Matuška brewery

8.
A tongue-in-cheek number from UK illustrator Mr Bingo

9.
Paris seafood specialist Clamato

10.
Madrid’s Bar Cock is always worth crowing about

11.
Milanese mainstay Bar Basso

12.
Simplicity itself: a scalloped offering from Zürich’s Kronenhalle

13.
The Rose Hotel in Kent

14.
Göss has made beer in Styria, Austria, since 1860

15.
Roter Delfin, Zürich

16.
A corker from JNcQUOI Avenida in Lisbon

17.
Does exactly what it says on the mat, Madrid

18.
Zürich’s Sportsmanclub

19.
10 Corso Como Café Porta Garibaldi, Milan

20.
Mayfair’s Guinea Grill

21.
Panama in Zürich is a favourite with our editors when the mercury rises

22.
Still in Zürich with Turbinen Bräu

23.
This summery number is our own attempt from our café at 90 Dufourstrasse

24.
Companhia Cervejaria Brahma from Brazil

25.
Something from onboard the SBB bar

26.
Munich institution Schumann’s. Grab a spot in the garden at the back and enjoy

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